Markets ยท Footscray 3011
WOWGeneral and Trading.
WOW General and Trading is at 109-111 Nicholson Street, Footscray VIC 3011. African-owned hub on Nicholson: groceries, cargo, travel ticketing and international money transfer. A community counter, not a tourist grocer. One building, several jobs. Remittance and cargo sit behind the shop floor. Confirm which desk you need. Hours: Confirm store hours before you go. Footscray station is the nearest train. Hours change. Last checked 2026-09-17. Trust the door or the official site on the day you go.
What people get wrong
One building, several jobs. Remittance and cargo sit behind the shop floor. Confirm which desk you need. Last checked 2026-09-17. Hours change. Trust the official site or the door on the day you go.
What is WOW General and Trading actually for?
WOW General and Trading is at 109-111 Nicholson Street, Footscray VIC 3011 in Footscray 3011. African-owned hub on Nicholson: groceries, cargo, travel ticketing and international money transfer. A community counter, not a tourist grocer.
WOW General and Trading is a welcome room for African households in Footscray, and for anyone else who walks in. We have not listed a staff language for WOW General and Trading. Ask when you arrive if you need a language other than English. Nearby on a walk: Dahabshiil Money Transfer, Bright Merkato, Taste of Ethiopia. They are neighbours, not the same business.
What should you buy or use here?
WOW General and Trading is for this job: African-owned hub on Nicholson: groceries, cargo, travel ticketing and international money transfer. A community counter, not a tourist grocer.
One building, several jobs. Remittance and cargo sit behind the shop floor. Confirm which desk you need. Do not treat the market, Little Saigon and the plaza as one complex. They are three buildings with three car parks.
Buy what this door is good at, then walk to Dahabshiil Money Transfer if you still need something else.
Hours, parking and Sunday rules
Quoted hours for WOW General and Trading: Confirm store hours before you go. The number on this page is (03) 7075 9888. Call before you treat hours as live. Official site: https://www.wowshoppingcentre.com. Prefer that over a third-party hours widget. Public holidays override this pattern. Confirm before you travel.
Sunday is the trap for first-timers. Footscray Market is closed Sunday and Monday. Plaza Coles is the Sunday grocery. Little Saigon is a different building with a different car park. WOW General and Trading follows: Confirm store hours before you go.
If you are pairing WOW General and Trading with Dahabshiil Money Transfer, check both closed days so one locked door does not waste the trip.
How do you arrive at WOW General and Trading?
WOW General and Trading is on Nicholson Street. Little Saigon grocers, Ethiopian rooms and remittance desks share this strip. It is not Hopkins and it is not Paisley. After dark, leave via Barkly or Hopkins.
If you are driving, match the car park to the building: Irving for the market, Albert Street for the plaza, Byron Lane for Little Saigon, Geelong or Ballarat Roads for the hospital.
Barkly and Hopkins stay the brighter walk from Footscray station. Paisley, Nicholson Mall and underpasses are the blocks people skip when they have a choice. If WOW General and Trading sits on a quieter street, leave via the lit spine.
Which building is WOW General and Trading not?
One building, several jobs. Remittance and cargo sit behind the shop floor. Confirm which desk you need. Name the building: market, Little Saigon or plaza. Getting that wrong is the usual wasted car park.
WOW General and Trading is 109-111 Nicholson Street, Footscray VIC 3011 only. Seddon, Yarraville and Highpoint stay out of this directory unless a sentence sends you there on purpose.
Hours change. Last checked 2026-09-17. Trust the door or the official site on the day you go.
Questions people ask next
- Where is WOW General and Trading?
- WOW General and Trading is at 109-111 Nicholson Street, Footscray VIC 3011, in Footscray 3011. Footscray station is the nearest train. One building, several jobs. Remittance and cargo sit behind the shop floor. Confirm which desk you need.
- What are WOW General and Trading hours?
- Confirm store hours before you go. Confirm on the door or the official site. Last checked 2026-09-17. Hours change on holidays.
- How do I get to WOW General and Trading from the station?
- WOW General and Trading is on Nicholson Street. Little Saigon grocers, Ethiopian rooms and remittance desks share this strip. It is not Hopkins and it is not Paisley. After dark, leave via Barkly or Hopkins. If you are driving, match the car park to the building: Irving for the market, Albert Street for the plaza, Byron Lane for Little Saigon, Geelong or Ballarat Roads for the hospital.
- Is WOW General and Trading open on Sunday?
- Quoted hours: Confirm store hours before you go.. Do not assume market Sunday rules apply to the plaza, Little Saigon or a street grocer.
More in Markets and retail
Dahabshiil Money Transfer
Somali-founded remittance counter on Nicholson. Horn of Africa transfers that do not go through a high-street bank branch.
14A/144 Nicholson Street, Footscray VIC 3011Bright Merkato
Ethiopian import grocer on Paisley. Berbere, baltena flours, spices and cultural goods for home cooking, not a restaurant.
43 Paisley Street, Footscray VIC 3011Taste of Ethiopia
Nicholson Street Ethiopian room for doro wat, kitfo and lentil plates with injera. A quieter alternative to the Irving cluster.
121 Nicholson Street, Footscray VIC 3011